COUR Pharmaceuticals asked Microverse Studios to produce a triplet of 2-minute mechanism of action animations describing different applications for their novel nanoparticle therapy, proven to re-program the immune system and potentially eliminate severe allergy, autoimmune disease, and the neutralizing antibody responses that cripple the effectiveness of gene therapies. As you can imagine, they had a bold statement to make, and they were going to make it at an investor conference in only four weeks. They knew that in order to stand out among hundreds of presentations, they needed to show something memorable.
Our team at Microverse studios wasted no time. After examining the scientific brief supplied by the client and digging into the scientific literature on our own, we immediately created scripts for each short film that took into account critical elements of pacing and story structure. Thanks to our extensive scientific backgrounds, internal expert review process, and long love affair with scientific storytelling, the scripts were approved with very little need for adjustment.
Next came storyboards; like all projects, the storyboards for COUR’s animations were hand-drawn in photoshop and delivered as a powerpoint slide deck with narration and a brief description of action on each slide. Below are a few examples of the level of detail we provide in our storyboards.
The client approved of our visual approach, with the exception of the style of the neuron scene, which they described as a little too “Black Sabbath.’
Next, we developed a style for each of the scenes to make sure that we were aligned with the client’s vision for the project (it’s always important to get things right the first time, but even more so when producing six minutes of animation in a month).
After paying close attention to the client’s thought process, we created several additional versions of the neuron scene to make sure that the end result would be exactly right. The client chose the middle one, which we designed to evoke a “forest in winter” look. (That forest would later be burned down by multiple sclerosis in the video).
With the 3D assets built and approved, we animated the scenes and stitched together the first versions of the animations, delivering them on schedule a week in advance of the final deadline. Like all of our first drafts, they were fully-formed and polished films with temporary stand-in voice and minor graininess from rapid low-cost rendering. After a few last minute tweaks by the client, the final geometry was sent to supercomputing for high-resolution overnight rendering, and professional voice was laid in. Our second set of deliverables were enthusiastically accepted as final versions with several days to spare. 6 minutes of animation in 4 weeks.