Medical Device Animation
Medical devices are brilliant inventions that have very specific surgical applications. One problem with explaining how these devices work is that their action often takes place in a very difficult-to-see place: deep inside the human body. In-person demonstrations are an important part of customer education, and surgeries simulated with prosthetic surgical sites can be helpful as well in understanding the technique. However, no communications tool matches animation when it comes to clearly depicting the structure and functionality of a medical device. Medical technology animation can make a big first impression that you can’t achieve with any other medium.
At Microverse Studios, we’re proud to fill all your medical device animation needs. Our team of experienced animators can create short medical device animation videos that flawlessly communicate the workings of a medical device. We can show the interior of a closed surgical field, demonstrate how a stent unfolds, or how a device uses hypersonic movement and fluid dynamics to cause a shearing effect.
Medical product animation is also a major tool for generating interest. Rather than encountering a dry, live-video demonstration, potential customers’ first impression of a medical device can be an engaging, accurate, and memorable production. At Microverse, we make our medical device animations easy to distribute, so you can reach as wide of an audience as possible. We can provide our animations as emailed links or videos embedded on the product website for hassle-free implementation and accessibility.
And to make working with us a truly positive experience, you’ll be set up with a professional, experienced team that knows their stuff. Our animators have extensive backgrounds in anatomy and histology, as well as the scientific and medical backgrounds necessary to get up to speed with our clients’ medical device technologies without handholding.
The result is stunning and engaging medical device animations that draw audiences in and leave a lasting impression.
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Medical device animation requires a keen understanding of anatomy and how various tissue types respond to surgical intervention. Usually, the features of the device must be highlighted and presented with a clarity not possible with live video or in-person demonstration. Medical device videos are most successful when they clearly convey functionality while maintaining an overall aesthetic that supports the brand.
The animation we produced to showcase SI-BONE’s iFuse-TORQ™ Implant System is a perfect example of this. Once implanted, bone grows into and through the device, sealing it in place and making it an excellent tool for pelvic fracture internal fixation. Because their market is relatively crowded, it was important that their brand stand out as being a high-end solution. Luckily, they reached out to us, and developed this multiple-award-winning spot that has become a centerpiece for their marketing campaign. This device animation is short and sweet, featuring functionality and some serious sizzle.