Mechanism of Disease
Sometimes, educational content can be beneficial when preparing for a product launch. One such market preparation tool is a Mechanism of Disease (MOD) or disease state scientific animation. This provides physicians, patients, and the educational groups that support them, with a brief, high-impact video that explains the root causes of a specific disease. Later, once the product is launched, the audience will already have a frame of reference for how the product interrupts the disease process. With greater understanding of the origin and progression of a disease, healthcare providers and patients can make more educated choices for treatment.
Medical animations focused on MOD also tend to get a lot of distribution through sharing by individuals and organizations because they’re such a useful educational tool. This can help build brand awareness and improve visibility once a therapy comes to market. Because the audiences include healthcare providers and other scientific audiences, it’s important that the animators have a strong foundation in the science surrounding these stories to ensure accuracy and nuance. This is one reason that every animator at Microverse Studios has an advanced degree.
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