Mechanism of Action (MOA) Animation

The specific mechanism of action (MOA) of a drug can be complicated, and describing them with simple diagrams or words can lose the interest of an audience. An MOA medical animation that tells the story of an MOA can bridge this comprehension gap, stimulating interest and optimizing the information for the viewer to digest. This ensures a consistent and pleasant experience for prospective end customers. Pharmaceutical MOA animations have a variety of real-world applications. Often, they are used during in-person meetings such as sales or investor meetings, or as part of a tradeshow presence. They are also uniquely suited to online-only deployments. Pharmaceutical animations can be seamlessly integrated onto a webpage, sent as a link via email, or embedded in a mobile app. In the end, the true value of a pharma MOA video is the fact that it transforms a complicated story into a compelling narrative, providing a framework of understanding that will engage with the viewer and make a strong and lasting impression.

Microverse Studios is proud to offer its professional, award-winning pharmaceutical animation services to anyone in the pharmaceutical industry in need of them. Our talented, world-class animators possess advanced degrees and a deep understanding of and passion for science and technology. We have the skillset to produce accurate, informative, and engaging pharma MOA videos that our clients can use to introduce investors and customers to their products in a way that’s attention-grabbing and easy to comprehend. We handle every step of video production, including concept development, storyboarding, music, narration, animation, and editing, and we keep you informed throughout the entire process to ensure the final product matches your brand identity and meets your standards of quality.

What results is a timeless MOA medical animation that you can use to tell your story, your way, to the world.

Our Work


Pentosan Polysulfate Sodium

Paradigm Biopharma

Mechanism of action videos have to address a very specific set of concepts in order to be successful. They must explain what’s causing the disease on a cellular and molecular level, exactly how a therapy affects those pathways, and provide conceptual context that allows viewers to understand why this is important. At the same time, they need to speak at the viewer’s level, while incorporating story structure and all of the other cognitive tools Microverse Studios uses to engage and maintain viewer attention.

Paradigm knew they had to create an MOA video to explain the complicated mechanism of action of their flagship therapeutic, pentosan polysulfate sodium. They engaged with the award-winning branding agency Crash Bang Wallop, with whom we worked closely to stay aligned with the brand.

Many clients come to us with a very specific list of concepts they want conveyed, but Paradigm was a blank slate—they provided us with their scientific literature and asked us to put that list together for them. The end result was an award-winning MOA animation that served as a communications tool useful at every phase of drug launch.

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