Pharmaceutical Mechanism of Action (MOA)

Often, the specific mechanism of action (MOA) of a drug can be complicated, and describing them with simple diagrams or words can lose the interest of an audience. A video that tells the story of an MOA can bridge this comprehension gap, both stimulating interest and optimizing the information for the viewer to digest and ensuring a consistent experience for prospective end customers. These videos have a variety of real-world applications. Often, they are used during in-person meetings such as sales or investor meetings, or as part of a tradeshow presence. They are also uniquely suited to online-only deployments as part of a webpage or as a link sent via email, or embedded in a mobile app. In the end, the true value of an MOA video is the fact that it digests a complicated story into a compelling narrative, providing a framework of understanding that will engage with the viewer and make a strong and lasting impression.

medical animation of inflammation

COUR Pharmaceuticals

COUR Pharmaceuticals asked Microverse Studios to produce a triplet of 2-minute mechanism of action animations describing different applications for… More


An Engineered Protein Unlocks New Potential Therapies

Pieris has developed a new class of protein drug, called Anticalin, which… More

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