Scientific Animation: Surgeon or Witch Doctor?

Let’s say (hypothetically) that your company is looking for a vendor to produce scientific animation to describe the details of an important technology. How do you choose the right animation firm? I might get myself in trouble for saying this, but considering how important the message you’re conveying is, you’ll do well to separate the… More

Medical Animation: Hacking the Brain

The brain is a tricky machine to hack, but there are ways to optimize a medical animation to reach deep into the minds of viewers. To do this, one needs to understand how the brain absorbs information. Someone once told me never to trust animation companies that charge per-minute for animation, that they would make… More

When Not to Use Scientific Video

When trying to decide whether to use scientific video, a lot of my clients look to the competition. If theirs is the only brand without a mechanism of action video to describe their science, they frequently decide that a scientific animation must be right for them, too. But is that really true? The easy answer:… More

Pharmaceutical Animation- Maximize Your Mileage

So you decided to have a pharmaceutical animation or other scientific animation produced by a high-end biomedical 3D animation company. You committed tens or even hundreds of thousands of dollars to the project, depending on your vendor. You know you’ve made the right decision, but are you going to get everything out of it you… More

In Pharma Branding, Image(ry) is Everything

With the pharmaceutical landscape now saturated with scientific animation, is it still possible for animation to make a pharma branding campaign stand out? Over the last few decades, medical animation has become increasingly important to the pharma, biotech and medical device industries as a means of quickly delivering key information. Whether it’s used to educate sales personnel,… More

Scientific Animations are Boring

It’s a frequent perception: scientific animations are cold, clinical and technical. But what if they were truly as amazing as the science they describe? By using a few simple tricks from the realm of neuropsychology, your scientific animation can be not only informative, but mind-blowing. With the right techniques, an animation can specifically target the… More