Since the start of the pandemic, the pharma industry has grown rapidly and in unprecedented ways to meet consumers’ changing needs. Virtual has become the new status quo in a world where people spend more time online than ever. This continues in 2022, according to the year’s top pharmaceuticals marketing trends. If you’re planning a new marketing strategy for the second half of the year, check out the trends you should be zeroing in on.
Social Media Marketing
Social media continues to reign supreme as one of the most convenient and fruitful ways to reach out and connect with businesses and consumers. If your Twitter or LinkedIn accounts are lacking, consider making them more active to boost brand awareness.
More and more customers seek quick, easy, and virtual experiences. Most of the pharma industry is moving online in response to this trend. By tracking online statistics, businesses can discover information that helps them draw attention to their brand and even build new treatments.
Curating Personalized Experiences
In a world where things feel automated and impersonal, consumers desire personalized experiences that make them feel special. This is why personalization is one of the top pharmaceutical marketing trends in 2022. By offering various options via portals and apps, you can make consumers feel more involved in their healthcare journey.
A great way to get your company noticed is by securing that coveted top result on Google. All you have to do is produce quality, informative content that catches the search engine behemoth’s digital eye. Blogs, just like this one, are one of many ways to accomplish this.
Embracing Video Content
In 2022, video content is one of the best methods for catching consumers’ attention. Speaking of attention, most of us have a short one—and that’s what makes video marketing so great. Short and succinct, yet powerful and pleasing to the eye, animations and other video content can explain your brand, products, services, and more in an entertaining and relatable way to consumers.
At Microverse Studios, we specialize in creating professional, one-of-a-kind pharma MOA animations for the industry. Our team of highly educated and skilled animators can show the mechanism of action of a drug in a way that’s easy to understand and stimulating for the audience. Contact us today to discuss your vision!