This tutorial teaches a sneaky trick for dealing with troublesome geometry in Cinema4D when producing medical animation.
Your therapy is approaching FDA approval, and the time is coming when you’ll need investors, pharmaceutical partners, heathcare providers and patients to understand its value and how it works. Your website has diagrams and a text breakdown of your mechanism of action, but is that the best way to communicate to them? You can be certain that these busy audiences are only willing to spend a limited amount of time receiving your message, and that there will be a strong tendency to scroll until they find something of interest. These two basic features of human nature are why you should add MoA video to your pharma marketing strategy.
The Most Optimized Form of Communication
Animation that is carefully designed to take advantage of multiple learning pathways in the brain creates the perfect conduit of scientific information that might otherwise make an audience’s eyes glaze over, particularly if they aren’t steeped in the scientific context of the therapy’s mechanism of action.
With a sufficiently well-developed production value, the cognitive reflex of curiosity can be triggered, giving your information the sensation of being important information to viewers. Rather than a wall of text or a diagram, the first thing a visitor sees on the website or in your booth on the expo floor can be a visual that is so enticing that they absolutely have to watch to see what it all means.
Kinesthetic, auditory and visual pathways are all activated when an animation is built to be immersive, easing the information into the mind and optimizing attention and memory recall of your story. A great deal of understanding naturally takes place when actually watching molecular and cellular events play out.
It Simplifies the Experience of Learning Complex Medical Information
Sometimes these MoA animations can be called pharmaceutical explainer videos, and for good reason. These videos break down multiple types of information and deliver them linearly and structured into a narrative that helps build the context and value of the information, making the story of the drug mechanism easier to absorb understand.
It Builds a Framework of Understanding
Provided it’s produced in a way that commands attention and clearly communicates the message, a two- to three-minute video can provide viewers with enough information, both visually and within the narration, to give them a core understanding of the scientific concepts at work. A drug’s method of action video will include important context such as molecular and cellular interactions, as well as its effect on entire systems in order to drive the story of its ramifications for patients and healthcare providers.
This creates a foundation of knowledge the viewer that allows them to more readily understand and absorb more in-depth information found elsewhere on the website and in interactions with your outreach campaign.
High Production Value MoA Videos Drive Confidence
Whether your therapy is entering a saturated market or is a first-in-class novel therapeutic, how your brand carries itself has a strong effect on your audience. Your brand represents your approach to drug development. Is it clean, crisp, and polished? Or is it a loose collection of unrelated elements? Is it bottom dollar?
In addition to commanding attention and optimizing information uptake, medical animation created to be both beautiful and scientifically accurate drives confidence in your brand and underscores the credibility of your message and the value of what your drug or technology brings to the table.
Adding MoA video is the perfect way to augment every aspect of a pharma marketing campaign: Brand recognition and confidence, scientific understanding, and value comprehension, and it does this faster than reading, faster than interactivity, faster even than face-to-face explanation.
Now that you know why medical animation is so valuable for pharmaceutical messaging, find out more about why Microverse Studios is the best provider for this service!
Microverse Studios has won three silver honors at the 2022 W3 Awards. Our animations stood out amongst the 3000 entries submitted by Advertising agencies, PR Firms, Digital Agencies, In-house creative professionals, Web Designers, and Graphic Designers around the world. This marked the competition's 17th year and our first year entering. The W3 Awards honors creative excellence on the web, and recognizes the people behind award-winning sites, marketing programs, social content, mobile site/apps and online video.
General Video-Animation for Video
Image Credit: Midjourney
Marketing in the healthcare, pharmaceuticals, and biotech industries requires the constant expansion of audiences by delivering rich and useful content. While it may sound intuitive, choosing the right visual medium to suit a story’s information density can be a huge challenge, particularly when describing scientific topics.
Video marketing has exploded as production technology has become more accessible, with many different forms available to biotech startups, pharmaceutical companies, and marketing agencies of all sizes. These range from fully cinematic medical animations with Hollywood-level production quality to whiteboard-style videos and animated motion graphics. It’s important to know the distinction between these types of medical marketing strategies and when they are most useful.
2D Motion Graphics
2D animation has been used across film and marketing for nearly a century. It all started with the great innovations by Walt Disney and his contemporaries and has proceeded through our Saturday morning cartoons into our LinkedIn feeds today. Over time, toon-style animation has become easier to produce, and today it’s ubiquitous.
2D, toon-style motion graphics are tremendously useful for communicating simple, digestible information in a way that is easy to understand and palatable to the mind. It generally has a fun and inviting tone, and because of its visual simplicity, it can be fast paced, which can also reduce costs when animation budgets are based on overall duration.
3D animation has become a mainstay of scientific communication over the last few decades and is used across many industries, including the entire pantheon of medical sciences. Some of the medical field’s toughest topics require thousands of words to explain and yet often need to be understood in a very short period of time.
Never is this more the case than when trying to explain a complex drug mechanism of action to a busy healthcare provider or investor audience. Detailed, accurate 3D animation can convey not only the core information but the scientific and biological context for the information. This makes stories accessible to audiences of widely varied backgrounds, from patients to Ph.D-level investigators. Further, because much of the context can be built into a scene rather than verbally explained, valuable audience attention can instead be focused on the core message.
With the help of scientific animation services from leading pharmaceutical marketing and medical animation studios, clients can produce videos that engage with audiences on a deeper level. This is critical to generate interest in their technologies and create a framework of understanding upon which further knowledge can be built through other media, such as their website.
Whiteboard simulation is a modern concept in which a human hand is filmed drawing images of different concepts in time-lapse, along with separately recorded narration. It’s a fun way to quickly get across basic information in a more palatable and human way than simply splashing some illustrations across a webpage.
Whiteboard animation is perfect for clients with a simple message and a tight budget. They tend to be very easy to understand; however, the visuals are often minimalist, so audience attention is harder to maintain. Frequently, bigger stories need to be broken into smaller, bite-sized productions. There are numerous agencies that specialize in this type of video at very economical rates. Not every project needs the Hollywood treatment!
Medical marketers and scientific communications specialists need to understand types of medical animation styles so that they can best plan their communications strategies to fit their content and target their audience’s mindset. These methods are important to know about as the pharmaceutical and biotech industries continue to develop new marketing strategies.
Every communications professional responsible for marketing, investor relations, or public relations for their company should understand these animation styles so that they can use the best communications tool to convey their message.
By working with Microverse Studios, you’ll learn how the mathematics of storytelling and the effects of color palette, pacing, music, and even the shape of the visuals affect the audience’s interest and ability to retain and understand the information you need to convey. Our scientific and medical animators have the experience and skill to ensure that your content is rich and well-researched and that we’ve used precisely the right tool to tell your story.
You have a revolutionary new device and want to sing its praises to the world, but how do you convey the merits of your product effectively? Marketing a new medical device isn't an easy feat, but by using these five tips for a successful medical device marketing strategy, you can create a campaign that showcases the full potential of your technology.
Know Your Audience
Who are you marketing to? Diverse demographics react differently to marketing; understanding who your audience is and what they need is crucial to marketing to them successfully. Consider the surgery your device is improving and how that will affect the doctor-patient relationship. Find your audience’s watering holes—conferences and publications that a surgeon needing your device would subscribe to.
Educate Potential Customers
Almost every medical device marketing campaign involves sales staff that can be with your target clientele in the surgical theatre to help them understand how your technology works and communicate its benefits. A good salesperson can close the deal, but they have to get their foot in the door—for that, you need top-level brand development that clearly explains your device in the easiest to absorb and most appealing way the first time your target audience sees it. Get them interested. Get them to ask questions, then answer them.
Make the Most of Social Media
Our next tip for a successful medical device marketing strategy is to create accounts on various social media platforms. The users of your medical device are highly trained professionals who have a professional network of colleagues, likely across the globe. Social media is how they stay connected and share with one another and their larger professional and personal networks, making it an ideal medium for reaching the widest audience possible. By utilizing social media, you can quickly and easily communicate with your existing customers and grow your base.
Build Your Brand
With a name and a logo, you're off to a good start. But your brand needs more than just a name to stand out. Your brand’s look and company philosophy need to create a gut reaction in audiences that generates trust. Your device is solving a problem, whether it’s reducing cost, improving outcomes, enhancing the surgical process, or some combination of all three. That value should be unmistakable and carried through every client interaction.
Use Creative and Easy To Understand Mediums
Sure, you can expound on your medical device's virtues using long strings of academic text, but this method is unlikely to grab most consumers. By using interesting, visual, and memorable mediums like image and video, you can attract and retain consumers' attention and make them more likely to remember your brand and product. Visual mediums have been shown to increase retention rate and even enhance your SEO by driving traffic and decreasing bounce rate, all of which improve your brand's visibility.
If you want your medical device to stand out, Microverse Studio's team can help. We're a full-service medical animation studio with a team of passionate, talented animators possessing advanced degrees. We can help you tell the story of your device succinctly, informatively, and beautifully. To learn more about our medical device animation services and discuss your ideas, contact us today.
Biotechnology is a fast-growing industry, but many biotech companies struggle to convey their research and technology effectively to their audience. If you're having trouble attracting investors or buyers, learn how biotech companies can capture attention with video marketing and boost their reach, brand awareness, and sales.
Grow Your Reach
Did you know that pages with video content drive 300% more traffic than pages without? On top of that, video content decreases bounce rate and increases the amount of time a browser spends on your page. As a result, video content improves your SEO and expands your reach, making your company more visible to potential investors and buyers.
Investors are busy people, and you don't want to lose their interest by boring them with a 100-slide PowerPoint or an hour-long oral presentation. Fortunately, biotech companies can capture investors' attention with video marketing. Presenting information about your company in a quick, concise manner is not only considerate of their time; it also shows them the value of your company candidly, making investors more likely to invest their time and money.
Boost Brand Awareness
Most people are better at remembering visual cues than verbal or written cues. By using videos, you can make a lasting impression on your audience, so they'll remember your company's name and what you do long-term.
Improve Engagement and Understanding
The biotech industry is intricate, and everyday consumers may struggle to understand it at times. Videos compress information into a short and absorbable format that makes even the most complex of issues easier to make sense of.
Want to use video content to expand your biotech firm's reach and brand awareness? Microverse is a full-service animation studio that specializes in biotech animation. Our team is made up of talented animators with Master's degrees in medical illustration. With vast experience in animation and knowledge of science, we can bring your ideas to life beautifully, informatively, and accurately. Contact us today to discuss your needs.
Since the start of the pandemic, the pharma industry has grown rapidly and in unprecedented ways to meet consumers' changing needs. Virtual has become the new status quo in a world where people spend more time online than ever. This continues in 2022, according to the year's top pharmaceuticals marketing trends. If you're planning a new marketing strategy for the second half of the year, check out the trends you should be zeroing in on.
Social Media Marketing
Social media continues to reign supreme as one of the most convenient and fruitful ways to reach out and connect with businesses and consumers. If your Twitter or LinkedIn accounts are lacking, consider making them more active to boost brand awareness.
More and more customers seek quick, easy, and virtual experiences. Most of the pharma industry is moving online in response to this trend. By tracking online statistics, businesses can discover information that helps them draw attention to their brand and even build new treatments.
Curating Personalized Experiences
In a world where things feel automated and impersonal, consumers desire personalized experiences that make them feel special. This is why personalization is one of the top pharmaceutical marketing trends in 2022. By offering various options via portals and apps, you can make consumers feel more involved in their healthcare journey.
A great way to get your company noticed is by securing that coveted top result on Google. All you have to do is produce quality, informative content that catches the search engine behemoth's digital eye. Blogs, just like this one, are one of many ways to accomplish this.
Embracing Video Content
In 2022, video content is one of the best methods for catching consumers' attention. Speaking of attention, most of us have a short one—and that's what makes video marketing so great. Short and succinct, yet powerful and pleasing to the eye, animations and other video content can explain your brand, products, services, and more in an entertaining and relatable way to consumers.
At Microverse Studios, we specialize in creating professional, one-of-a-kind pharma MOA animations for the industry. Our team of highly educated and skilled animators can show the mechanism of action of a drug in a way that's easy to understand and stimulating for the audience. Contact us today to discuss your vision!
A medical animation can help you convey an idea or showcase a product in a way that's engaging and easy for viewers to understand. But if you want your animation to be high-quality, eye-catching, and informative, choosing the right medical animator is key. If you're wondering what to look for when choosing a medical animator to work with, here are the top five factors you should consider during your search.
Experience & Skill
While experience doesn't always equate to skill, animators with more experience in the industry tend to understand more, communicate better, and produce higher-quality deliverables. Because they've been doing this kind of work for years, it's second nature to them! Generally, the more educated and experienced your team of animators are, the better off you'll be.
In the pharmaceutical, biotech, and medical industries, accuracy is paramount. It doesn't matter how beautiful an animation is—if it's full of glaring scientific inaccuracies, that's all anyone will see. For this reason, you should look for animators that have a thorough understanding of not just animation, but science and medicine as well. An animator that understands the mechanisms behind a product or concept will be able to portray it much more accurately than someone who has limited knowledge of the subject.
Quality is another thing to look for when choosing a medical animator. Looks aren't everything, but a high-quality animation will undoubtedly turn more heads than an outdated, low-resolution animation. To gauge the quality of a company's work, browse through their portfolio and take a gander at what they’ve done in the past.
At Microverse, we use the latest technologies to improve the quality of our animations. We're always looking to the future and exploring what’s new in the animation world. With us, you can expect top-quality results.
Type of Animation
Just because a company does animation doesn't mean they do all kinds of animation. Different studios specialize in different forms of this visual art, so make sure the one you choose has the skills needed to pull off your vision. Ideally, you should look for a company that specializes in medical animation. Regular animation studios may not have the tools and knowledge to accommodate your needs, and as a result, you may face issues like deadline pushbacks. Using a medical animation studio ensures you won’t run into these problems.
Additionally, consider the animation studio’s style. Many studios have an animation style that they’re known for and that people can easily recognize. However, if you use these studios, know that your animation may look the same as many other businesses’ animations. If you want a more personalized style, Microverse can create a one-of-a-kind video that sets your brand apart.
There's nothing more nerve-racking than hiring a company for an animation, having them tell you, “We got this," and then not hearing from them again for weeks. In situations like these, you can't help but wonder, "Am I getting scammed?" "What are they doing?" "Is the final product going to turn out okay?" This is why choosing a medical animator who values communication is crucial. A communicative company will never leave you in the dark. They'll keep you in the loop about your project so you never have to worry.
Microverse Studios is a full-service medical animation studio that can create informative and attention-grabbing pharmaceutical, biotech, and medical device animations for clients. All our animators have master's degrees in medical illustration from accredited universities. They take classes with the medical students as well as various art classes geared toward portraying medical topics properly. Many of our animators are also involved in advancing the community. We want to use animation to better the world, so you can rely on us to always go the extra mile to make things perfect. You can feel confident that our animations will accurately show off products and concepts in the way you want them to be seen. Contact us today to schedule a free consultation and discuss your vision!
Microverse Studios took home four awards at this year's Association of Medical Illustrators Annual meeting, the first in-person AMI conference since the beginning of the pandemic. The AMI salon is judged by our peers in the Medical Animation and Medical Illustration industries, and this recognition for our quality of work is a tremendous honor.
This year's medical animation wins in the Animation: Advertising and Marketing/Promotional category include one Award of Excellence and three Awards of Merit:
Award of Excellence
Award of Merit
Award of Merit
Award of Merit
You can view a list of all awardees at this year's conference here.
Microverse Studios has won three honors from the AVA Digital Awards this year. These wins include the mechanism of action animation Pentosan Polysulfate Sodium Mechanism of Action, which won platinum, as well as biotech animation C3DNA: Installing Genes like Software, which won gold, and contract research organization animation Why Some Cancers Come Back Deadlier Than Ever, which received honorable mention.
The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication.
Take a look at our award-winning submissions for yourself below!
Microverse Studios took home two gold at the 2021 MarCom Awards in their animation category for one Mechanism of Action and one Medical Device animation. These short films not only showcase the quality of production at Microverse, but also the breath of our work as exhibited in these videos produced for two very distinct industries.
The MarCom Awards celebrate excellence in the marketing and communications industry, and is administered by the Association of Marketing and Communication Professionals (AMCP). This international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals.
We are pleased to announce that Microverse has won gold again this year for a medical device animation in the MUSE Creative Award's Second Season for Molly Huttner's work on SI-BONE's iFuse Torq Implant System. MUSE honors creatives all over the world for their work via blind judging by over 40 international jurors. This is our third win so far.
We are especially proud of this multi-award-winning piece as it is a perfect example of what Microverse can do in the marketing sphere. The animation was so successful, in fact, that SI-BONE requested additional footage that included other products. It seems that, after viewing this animation, SI-BONE clients wanted iFuse Torq even when one of their other treatments was more appropriate. And so we are forced to ask, can a marketing product be too successful?
Check out our winning animation on the MUSE site here.