Microverse Studios Celebrates 4 Awards at The Communicator Awards for Its Work in Science Communication
Science Communicaton Is at the Heart of What We Do
We are thrilled to announce that Microverse Studios, a leading creative digital agency specializing in science communication, has won four prestigious awards at The Communicator Awards, the leading international awards program recognizing big ideas in marketing and communications. The Communicator Awards, which are judged by the Academy of Interactive & Visual Arts (AIVA), honor work that transcends innovation and craft, and sets the industry benchmark for exceptional achievement.
Microverse Studios has been recognized for its excellence in creating engaging and thought-provoking content, helping clients communicate complex scientific concepts in a clear and compelling way. The agency has been awarded for its work with clients BioSkryb, CytoTronics, Apertor, and Alexandria Professional®, showcasing its versatility in addressing diverse scientific topics.
The specific awards won by Microverse Studios are as follows:
Discover ResolveOME: The Next Step in Cancer Research
Award of Excellence
for client BioSkryb
“Discover ResolveOME: The Next Step in Cancer Research” is a captivating animation that delves into the groundbreaking technology developed by BioSkryb, which has the potential to revolutionize cancer research and diagnostics. The video combines stunning visuals with a clear and concise narrative, making the complex science behind the ResolveOME platform accessible to a wide audience. The Award of Excellence is the highest honor bestowed by the AIVA, and Microverse Studios is proud to have its work with BioSkryb recognized with this prestigious accolade.
Changing the Ways We Look at Cells
Award of Distinction
for client CytoTronics
In this visually engaging and informative video, Microverse Studios takes viewers on a journey into the world of cellular imaging, showcasing the innovative technologies developed by CytoTronics. “Changing the Ways We Look at Cells” effectively communicates the significance of these advances, explaining how they enable researchers to gain a deeper understanding of cellular processes, ultimately contributing to the development of novel therapeutics.
Manipulating the Machinery of Life
Award of Distinction
for client Apertor
“Manipulating the Machinery of Life” is a compelling biotech animation that introduces viewers to the cutting-edge gene editing technologies pioneered by Apertor. Through eye-catching visuals and an easily digestible narrative, Microverse Studios helps convey the transformative potential of these innovative tools, which hold the promise of advancing our understanding of biology and accelerating the development of new therapies.
The Science of Sugaring Hair Removal – The Kennedy Theory®
Award of Distinction
for client Alexandria Professional®
This educational and visually captivating video explores the science behind sugaring hair removal, as developed by Alexandria Professional® through The Kennedy Theory®. Microverse Studios artfully communicates the benefits of this natural, eco-friendly, and effective hair removal method, making it accessible and appealing to a broad audience.
At Microverse Studios, we are passionate about helping our clients communicate their scientific stories in the most engaging and impactful way possible. We are deeply honored to have our work recognized by the AIVA and the Communicator Awards, and we remain committed to pushing the boundaries of creativity and innovation in science communication. We would like to express our heartfelt gratitude to our clients for entrusting us with their visions and congratulate our talented team for their dedication, skill, and hard work.
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Microverse Studios Wins Prestigious Gold Stevie Award for Pharmaceutical Video
Microverse Studios is proud to announce that we have won the sole Gold Stevie in the new Pharmaceutical Video Category at The American Business Awards. This highly coveted recognition was awarded for the exceptional work done in collaboration with One Design Company and our client Generate: Biomedicines on the animated video titled “How AI Will Revolutionize Medicine.”
The American Business Awards, also known as the Stevie Awards, are the premier business awards program in the United States. They honor outstanding achievements by organizations and professionals in a wide range of industries. The new Pharmaceutical Video category was introduced this year to recognize the growing importance of visual storytelling in the healthcare and pharmaceutical arenas.
Microverse Studios’ award-winning biotech animation is an engaging and educational piece that showcases the transformative potential of artificial intelligence (AI) in the biomedicine sector. The team at Microverse Studios produced a visually stunning and informative pharmaceutical video that successfully conveys complex scientific concepts in a clear and accessible manner. You may view the winning animation on our biotech animation page.
Generate: Biomedicines, a cutting-edge company at the forefront of AI-driven drug discovery, uses machine learning to accelerate the development of breakthrough therapeutics. By harnessing the power of AI, the company aims to create a more efficient and effective approach to medicine, ultimately benefiting patients worldwide. More information about Generate: Biomedicines can be found on their website at https://generatebiomedicines.com/.
We are incredibly honored to receive this prestigious award, which reflects our commitment to delivering exceptional visual storytelling for our clients. Working on this project was an exciting opportunity to showcase the power of AI in revolutionizing medicine. We are grateful for the recognition and look forward to continuing to produce high-quality biotech animations that inspire, educate, and inform.
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How Cell and Molecular Biology Animations are Advancing Outreach to Healthcare Providers
Given their busy workloads and the breathtaking pace of scientific advancement, healthcare providers (HCPs) aren’t always aware of the latest research or educated about breakthrough therapies and devices. These constraints demand the most efficient and effective modes of communication for HCP outreach, and medical animation fits the bill. Cell and molecular biology animations, both just two of the many types of medical animation today, are the best way to fully and effectively visualize complex biological processes happening at the microscopic level for audiences with standard technological knowhow, and video remains the optimal medium for packing the most information into the shortest amount of time in the user experience.
Here are a few ways 3D medical animation services are advancing outreach to HCPs:
Cell and Molecular Biology Animation Helps Healthcare Providers Fill in Knowledge Gaps
The rapid acceleration of medical science, particularly in genomics, immunotherapy, and personalized medicine make it nearly impossible for physicians to keep pace. A 2020 study in rare diseases found that nearly two-thirds of respondents were unaware of FDA-approved gene therapy options in their field of practice, and studies surrounding COVID outreach dug deep on HCP education, concluding that pharmaceutical companies need to help maintain momentum and focus on a digital mindset by prioritizing HCP requests and generating high-quality, bite-sized, and compliant education.
The versatility and accessibility of video content, when combined with the specialized science behind cell and molecular biology animation, makes it the optimal medium for ongoing HCP education. Video content delivers better information retention and comprehension while allowing maximum flexibility for viewing. Video is also the best learning tool for information retention because it combines auditory and visual stimuli, catering to various learning styles and enhancing engagement. The dynamic nature of video content allows for the seamless integration of storytelling, demonstrations, and real-life examples, making complex topics more relatable and easier to understand.
And unlike printed material, which can be time-consuming to absorb and easy to misplace, medical animations are accessible online via any device, and can be easily shared in any electronic communications medium. Busy workdays often demand HCPs to consume educational material on their own time, and having this content in their pocket goes a long way to ensuring they will watch it. Moreover, videos offer the possibility to pause, rewind, and rewatch content, enabling learners to review and consolidate information at their own pace, ultimately improving retention.
Cell and Molecular Biology Animation Helps Healthcare Providers Better Educate Their Patients
Doctors aren’t the only ones that can benefit from medical animation’s accessibility, versatility, and superior ability to communicate complex concepts in a visual, easy to understand format. Patients, the very people for whom these scientific breakthroughs are made, stand to benefit in several ways.
Research consistently shows that patient engagement and investment in treatment as well as strong support networks lead to better outcomes. And, unfortunately, time spent with one’s physician is at a premium in today’s medical environment due to physician shortages and increasing healthcare costs. Arming HCPs with high-quality animations improves HCP-patient relations and empowers providers to help patients make better, more informed decisions about treatments while helping them optimize time with their patients.
Additionally, these videos conform with the way we consume information today. Healthcare providers and patients can view these cell and molecular biology animations on their phones, tablets, or computers anytime and anywhere, and even share with patients’ families and support networks.
Cell and Molecular Biology Animations Increase HCP Confidence in Prescribing Therapies
These specialized medical animations instill confidence in providers by allowing them to gain a deeper understanding of the groundbreaking science behind therapies proposed, and in turn, allow them to impart better understanding to their patients. By keeping HCPs current on advancements in therapy and research, cell and molecular biology animations reassure doctors that they are prescribing the most appropriate and effective treatments available for their patients. This reassurance extends past prescribing physicians. Patients with more complex issues often have teams of doctors. These visual aids can help clarify ambiguities and ensure a consistent understanding across healthcare teams with various specializations.
Furthermore, confident providers create hopeful patients, and a patient’s state of mind is essential to overall health and positive outcomes.
Because health care providers have a high degree of understanding of the science in their field, accuracy and visual production quality are critical to maintaining HCP interest. And while many artists trained in 3D animation may produce beautiful visuals, medical animators are trained in both animation and the deep science necessary to merge both disciplines most effectively and accurately.
If you are in need of educational content for patients or healthcare providers, we would love to set up a 15-30 minute call to discuss your project.
Sources:
- https://www.frontlinemedcom.com/gene-therapy-knowledge-gaps-among-hcps/
- https://epghealth.com/reports/the-gaps-between-hcp-demand-and-pharma-
supply-of-medical-information/
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6 Medical Device Marketing Mistakes to Avoid
The medical device industry is rapidly growing and constantly evolving. With numerous innovations and advancements in medical technology, even the most experienced marketers can make mistakes when creating campaigns for this niche industry. It’s essential for these professionals to keep up with the trends to ensure their efforts are successful and that they are not missing opportunities. In this post, we’ll explore six common medical device marketing mistakes to avoid and discuss how incorporating medical device animation and medical technology animation can enhance your marketing strategy.
1. Ignoring the Importance of Medical Device Animation
We’ve discussed, in previous posts, the advantages of video over other forms of scientific communication, so I won’t belabor the point here. Essentially, there is no better way to capture an audience’s attention, disseminate information in a short amount of time, or even increase information retention than with a video.
Medical device animation videos have become an indispensable tool for marketers to communicate complex information about their products. Not only do they provide a visual representation of the device, but they also help to break down complex concepts into easily understandable segments. Ignoring the power of medical device animation in your marketing strategy can lead to a lack of understanding about your product’s capabilities, leading to decreased interest from potential customers.
2. Failing to Tailor the Message to the Target Audience
When marketing a medical device, it’s crucial to understand your target audience and create messaging that resonates with them. This may include physicians, hospital administrators, or even patients themselves in various stages of life and with concerns unique to them. Failure to tailor your messaging to the appropriate audience can result in a marketing campaign that misses the mark and fails to generate interest in your product.
3. Overlooking Regulatory Compliance
The medical device industry is highly regulated, and marketing materials must adhere to strict guidelines set by regulatory bodies such as the FDA. Overlooking these requirements can result in costly penalties and damage to your company’s reputation. Ensure that your marketing materials, including medical device animation videos, are in compliance with all relevant regulations to avoid potential setbacks.
4. Neglecting Emotional Appeal in Marketing Materials
While it’s essential to provide factual information about your medical device, neglecting to incorporate an emotional appeal in your marketing materials can be a significant mistake. These devices have the potential to change people’s health and well-being for the better. Emphasize the human impact. Not doing so misses the greatest of opportunities for what could be more important? Potential customers want to understand how your device will improve their lives or the lives of their patients. Tell the stories of how your medical device has positively impacted patients’ lives or transformed healthcare providers’ daily practice. Share compelling testimonials or case studies that demonstrate the real-world benefits of your product. And if we may be so bold, include medical device or technology animation videos in your marketing materials in order to create a powerful emotional connection by showcasing how your device functions in a real-world setting.
5. Inadequate Focus on Education and Training
A critical aspect of marketing medical devices is ensuring that potential customers understand how to use them effectively. Inadequate focus on education and training can lead to confusion, frustration, and ultimately, a lack of adoption of your device. Utilize medical product animation to provide clear, step-by-step instructions for using your device, ensuring that customers feel confident in their ability to operate it safely and effectively.
6. Forgetting to Add That Sizzle to Medical Device Marketing Campaigns
Finally, in our experience, the most successful medical device campaigns have focused on developing brand confidence by framing their device as the high-end option. Turns out, luxe campaigns aren’t just for fragrances and cars. Medical device marketers would do well to not ignore the well-established strategies utilized by luxury brand marketers. Medical devices, by their nature, can be perceived as highly technical and, at times, even boring. This perception can hinder the effectiveness of marketing campaigns if they fail to capture the audience’s attention and generate excitement.
Just as direct to consumer luxe campaigns must appeal to their audience’s desire for the best in life, so must the medical device marketer find creative ways to showcase their devices in a manner that piques interest and demonstrates the unique value they offer. These devices are, after all, high-end, specialized products that often take years to develop. By combining excitement with a perception of premium quality, marketers can help their medical technology stand out amongst other similar devices, transform the perception of your medical device from “boring” to “revolutionary,” and ultimately drive greater interest and adoption.
Conclusion
Avoiding these common medical device marketing mistakes can significantly improve the effectiveness of your marketing strategy. By embracing medical device animation and medical technology animation, tailoring your messaging to the target audience, adhering to regulatory requirements, focusing on emotional appeal, providing adequate education and training, and, finally, adding a little sizzle to your campaign, you can maximize the chances of success for your medical device in the competitive marketplace.
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Top 5 Biotech Industry Trends To Watch Out For
There’s a massive shift coming in the ways of creating personalized medication and developing better ways to get information out to customers. New methods of ensuring investors see your medical devices are also on the rise. More medical marketing and industry trends will hit the mainstream in 2023. As your company prepares for these developments, here are the top five biotech industry trends to watch out for in the coming year.
Drug Research Improvements
The biomedical field relies heavily on drug research from medical professionals, so you need to be aware of any fraudulent information that comes your way. Keep your company protected by fact-checking your sources and ensuring the information you present in your digital marketing content is true.
Genetically Personalized Medications
Genetics plays a significant role in how medications and medical devices develop. Technology has advanced to the point that doctors and engineers can now create medicines based on human DNA.
As this trend appears from the depths of medical research, it’s your chance to gather that information and break it down into pieces that are easy for a consumer to understand and a doctor or specialist to explain to patients.
Larger Focus on Genetic Treatment
Genetics will be the main focus of 2023 and beyond as the future of medicine and pharmaceuticals expands. With more chronic illnesses rising, so will the need for better predictive medical treatments. You should focus on what your medical device or medication can do for patients and how it could transform a doctor’s treatment.
Since genetics is a huge topic, you should study and continue evaluating how often the research changes throughout the year. Consider how people in medical fields study diseases and how the conditions may be genetically inherited.
Improved Biotech Product Pricing
Pricing is a great focus for how medical procedures, devices, and medications are marketed to customers and medical professionals. As drugs improve, so do pricing methods. To help determine a medical device’s price, investors receive a live demonstration, followed by a professionally made molecular biology animation.
The animation explains the essential facts to the audience so they can understand how your device works. After the demonstration and animated video, the audience should understand your device’s value better. Thus, the price you put on your medicine or device makes more sense to the consumer and investor.
Film Becomes a Larger Contributor to Medical Marketing
Film is seeing a larger expansion in medical marketing. Professionals in the field are doing their part to craft content to inform consumers about products and services. Through film, consumers can get engaged in new ways, leading to discoveries of better medical treatments for their conditions, genetic or not.
A significant expansion is happening in the medical marketing realm, and your contribution is needed. Watch your product come to life through Microverse Studios. We’re an award-winning company specializing in crafting videos that hook and engage your audience. Let us help you embark on your journey by learning the biomedical industry trends and creating video content for your products.
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Microverse Studios Wins Three Grand Awards at the 2023 NYX Video Awards
Every entry submitted by Microverse Studios to this year’s NYX Video Awards has won top honors. The animations awarded represent some of our very best work for a diverse body of clients, including the agricultural, contract research and health & beauty industries.
The NYX Awards is a leading international awards program that recognizes, celebrates, and provides acknowledgment favoring all who possess extraordinary caliber across all facets of industries and mediums, specifically in the fields of marketing, communication, advertising, creativity, public relations, graphic design, print, digital, video, and audio. NYX simulates monumental achievements of boundless industries, viewed as a symbol of the highest standards for those who bear it.
This season, the award received over 1,500 entries from a diverse range of professionals in specialized fields spanning various countries, including the United States, Canada, United Kingdom, Italy, Japan, Spain, Sweden, Germany, and many more. The sheer number and quality of the submissions demonstrated the incredible talents and visions of the creative industry. Jurors represented professionals from their respective fields, and included Masanori Eto (Japan), Markus Pargfrieder (Austria), Vitaliy Yakin (United States), Jimmy Landaburu (Ecuador), Ronn Lee (China), Patrizia Burra (Italy), and others.
Check out our winning entries below!
The Science of Sugaring Hair Removal – The Kennedy Theory®
Grand Winner
Video / Web Based Productions – Beauty & Cosmetics
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Written by: Tziporah Thompson, CMI, MA
Say you’ve got an idea for a scientific animation to market your new product. You’ve booked the studio, given the creative brief, and done all the paperwork. Now you can just sit back and wait for the pretty pictures, right? While it may be tempting to tune out until you see some glamor shots, it could actually save you time and money to stay engaged through the initial steps of production (even if they’re not as exciting to look at). When looking at 3D medical or scientific animation services, the 3 major pre-production steps that are crucial to focus on before your team of medical animators can really get going are Script, Style, and Storyboard.
Script
If an animation were an athlete, the script would be her bones. Everything that comes later is built off of the script’s structure, making its careful construction extremely crucial. You don’t want the team to get 75% of the way through animating before realizing a piece of information is missing. It could disrupt the structure of the rest of the story, resulting in pushed deadlines and a lower quality product. Scripting is the time to think critically about questions such as: Who is the target audience? What is their baseline level of knowledge? What should be their key takeaways? By working closely with the medical animators throughout the scripting process, you can help develop a strong foundation for an excellent final product.
Style
Developing the initial style for a scientific animation is really where you can ensure your vision comes to life. The animation team will make recommendations and show you what is possible, but ultimately it’s your involvement that makes sure the look of the animation feels right to you.. Keep in mind that the final format and context of an animation are huge influences on how it should look. Think about: Where and how will it be viewed? How should people feel while watching it? Should it stand out on its own or match another product series? If you have examples of styles that you like or want your medical animation to be influenced by, share them because they can be great jumping off points that save time on back-and-forths.
Remember that changes that seem small at this stage can become exponentially more difficult to implement once the core production begins.
Storyboard
Storyboarding is where the visual storytelling gets planned out and thought through. Oftentimes, this gives you a whole new perspective on how well the script flows and the efficacy of your primary message. Try thinking through: Who is the “hero” of your story? Does each sequence flow easily into the next? Would someone with no prior knowledge be able to follow the message? Remember that changes that seem small at this stage can become exponentially more difficult to implement once the core production begins. While the medical animators will map out the narrative in the storyboard, they’ll need your feedback to make sure the plan is perfect before getting started on the animation.
At this point, the animation team will be off to the races. They’ll be doing what they do best, and you’ll have set them up for success by providing attentive support in those early stages.
While you’ll always have more opportunities for edits after seeing the actual animation, working closely with the animation team throughout Script, Style, and Storyboard will go a long way in ensuring that budgets are kept and deadlines are met.
To learn more about the core animation process, check out our unique Production Process, developed specifically for producing 3D medical animations. We hit all the key points of feedback together with no extra steps and no time wasted.
For Client: Generate: Biomedicines
Biotechnology is a field of vast growth, with new technologies emerging every day that are changing the way research is performed and medicine is practiced. Generate: Biomedicines and One Design Company partnered with Microverse Studios to produce a short animation that could communicate both the general idea and the specific applications of this technology, while capturing the spirit of discovery that it represents. Generate: Biomedicines had developed a machine learning platform that allows them to design molecules from scratch with whatever features they want. Our job was to examine their brand and create a visual language and structured story that could communicate the interface they’ve created between bioinformatics, artificial intelligence, and real biology while also creating a sense of awe and wonder.
A key moment in a new biotech company’s life cycle is when they are generating investment. Every audience interaction presents a limited amount of time to impress them enough to make them want to know more, and often the scientific story can be quite complicated. The resulting short film became a centerpiece for their communications efforts, driving a $370M Series B round.
For Client: Ventus Therapeutics
Ventus is on the vanguard of a sea change in drug discovery technology. Through a combination of computational analysis of protein structures (the molecules that drugs target) Ventus can predict the shape of potential binding pockets for drugs with unparalleled accuracy. However it doesn’t stop there—they use predictive software to figure out how water flows over the surface of these molecules, how individual water molecules respond, and then use that data to screen colossal numbers of known molecules to identify drug candidates. Results are confirmed in a wet lab and the data used to improve the model, finding potential therapeutic hits in a fraction of the time taken by conventional approaches.
To drive home how strange and new this approach is, materials evocative of meteorite and precious metals were combined with an environment designed to conjure an alien technology, while more conventional representations of computation and analysis were avoided.
By Olivia Slayden
A mechanism of action (MoA) animation, also called a method of action or mode of action video, is a short film that depicts how a drug operates on a molecular and cellular level to achieve its therapeutic results. These videos are among the most efficient ways to communicate foundational information about how a drug works, so that healthcare providers, patients, and investors can make informed decisions.
MoA Medical Animation: Who Will Watch it?
The typical audience for a pharma MoA is healthcare providers or investors. Because these short videos are such powerful learning tools, they are often leveraged for internal communications to educate sales staff and newer employees as well. Occasionally, simplified versions of these videos are used as patient education resources. While the script of the animation is always tailored to the audience, often videos targeting one audience can be modified to reach others.
Where MoA Animations Can Be Deployed
A high-end pharmaceutical MoA animation can form a visual centerpiece for a product’s brand. There are several key ways to maximize its utility.
When recruiting for clinical trials, pharmaceutical animations can be extremely helpful in generating interest among healthcare providers to encourage their patients to enroll. There is so much new information constantly entering the medical community that it can be difficult to stay up to date on all of the clinical trial news. Often mechanism of action videos are deployed at medical conferences on enormous monitors to attract healthcare providers’ interest on the expo floor. In this context, you have one chance to grab their attention, and so top-of-the-line imagery is critical to grab the viewer and maintain their confidence in the message.
At product launch, a high-end animation will maximize interest and optimize understanding and memory retention in target audiences, and contribute imagery and stylistic elements that can be used throughout all branded material.
As live presentation tools, MoA videos can provide a visual accompaniment to a discussion on the therapy’s value proposition. When presenting live, the audience will be paying attention to what’s on screen, to the presenter, and to the narration. In order to avoid overloading the audience or creating awkward silence while everyone watches the screen, typically the best results are achieved by creating an alternate edit that breaks the video into smaller parts to be narrated live by the presenter. This also helps the speaker to control the flow of the information and fit it more seamlessly into their presentation style.
As an online resource, mechanism of action videos can give web visitors a core foundation of understanding that will allow them to better engage with other information on the rest of the website. Because scientific imagery is accompanied by audio narration, the informational experience is much richer. Often, the video can tell visitors in two to three minutes what would have taken ten minutes to read in text.
MoA Animation Styles
3D Animation: Creating animation in a fully three dimensional style allows the animators to leverage all of the technological advances made in computer graphics over the last fifty years to create breathtakingly realistic and beautiful imagery. Precise and accurate depictions of molecules, cells, and tissues enable highly detailed discussions of the science. When properly executed, a fully 3D animation can provide the most accurate and visually appealing end result, and therefore this style tends to be the most popular approach in the pharmaceutical animation industry.
Motion Graphics Animation: Motion graphics-style MoAs are simple, fast-paced and punchy stories that take a high-level view of the science, and may be suitable for audiences that don’t require the in-depth scientific rigor and accuracy inherent in more 3D depictions. Because they don’t have the same level of visual detail, they can’t depict the science with the same level of precision as fully rendered 3D, but that can be an advantage when the story is more focused on context and high-level concepts such as supply chain or emotional impact on patient experience.
Whiteboard Animation: Whiteboard animations are time-lapse video of whiteboard drawing creation, edited together and accompanied by spoken narration. The major benefit of these animations is that they can be executed in a very short amount of time and with minimum cost, making them accessible to companies at the earliest stages of fundraising. As long as the creators of the whiteboard animation have a complete understanding of the subject, strong drafting skills, and well-developed storytelling ability, the whiteboard animation can be a cost-effective, friendly, and informal way to tell a story.
Which Technologies Can Benefit from MoA Videos?
Novel drugs and therapies that operate on newly identified pathways benefit tremendously from MoA animation, because often the audiences have only a partial understanding of the science involved. Molecular and cellular animations are uniquely suited to provide useful information and context to help healthcare providers and investors understand precisely whether and why the drug being described is the best choice for patients.
Biotech companies that have developed a novel platform for drug discovery or other research often have very complicated explanations of how their technologies work. A video describing the precise mechanism by which they are able to achieve their results can optimize understanding by clients or investors, equipping them with the information they need to engage with the company in an informed way.
Medical Devices often employ innovative and unique functionality to achieve a surgical result. Medical device animations can describe how a device functions with clarity and detail that can’t be accomplished by live video or simple diagrams. Features of anatomy and/or the device can be made transparent or invisible, allowing the animation to show what can’t be seen.
How to Plan Your Next MOA Video
First, identify what you want your audiences to know. This will be critical in determining how your story should be told. Then, you’ll need to find an excellent scientific animation studio who can understand your scientific message and create a compelling narrative that maximizes viewer engagement. We contend that we are among the best in the world at this, and if you’d like us to prove it to you, on time and on budget, fill out our contact form to schedule a free consultation.
We are pleased to announce four wins, including two platinum and two gold, at this year’s MUSE Creative Awards. Check out the winning animations below.
The Science of Sugaring Hair Removal – The Kennedy Theory®
For Client: Alexandria Professional®
Gold Winner
By: Tziporah Thompson
Imagine you’ve just received a message from your doctor’s office asking to discuss some test results from an annual check-up. A spike of anxiety washes through your system. You sit with your doctor, who explains that the ABC test came back with a result of 123 which is over the normal amount of XYZ. You nod, make the appropriate “oh, uh huh” noises, and chuckle at whatever the doctor says to lighten the mood. You’re then sent home with a packet of printed information you’ll probably never read.
We’ve all experienced this scenario, or are close to someone who has. But does anyone actually come away with a comprehensive understanding of what to do next?
Clearly there is a communication problem here, and luckily there may be a solution; educating with videos. And not just videos, but animations. There are 3 reasons that medical animations can help drive patient engagement in a healthcare setting:
Low Barrier to Entry
By using moving images paired with voice-over, an animation provides the patient with two avenues of sensory input for processing information. This doubles the chances of comprehension; if they don’t understand a word said, they may infer meaning through the context of the visuals, and vice versa. Studies have shown that a patient’s short-term understanding of a topic after watching a video is much higher than after reading a document or even having a personal consultation with a healthcare provider.
Relatability & Role-Modeling
In his book Understanding Comics: The Invisible Art, Scott McCloud breaks down what makes a simple cartoon face –😐– so universally appealing: “The more cartoony a face is, the more people it could be said to describe…when you look at a photo or a realistic drawing of a face, you see it as the face of another. But when you enter the world of the cartoon, you see yourself.” This observation has profound meaning for all simplified visualizations of the real world. When we create illustrations or animations of the inner workings of our bodies, the simplification allows us to project our own experience onto what we are watching and thus feel more connected to the scenario.
Neural Advantage
It’s old news at this point that videos on social media generate more engagement (measured by clicks, time spent watching, and follow-up actions) than still images paired with text. Even in instances where we’d rather keep scrolling, our brain is literally programmed to focus on moving objects. The benefit here being that a nervous patient who lacks the attention necessary to focus on text or someone speaking may have an easier time focusing on an animation with colorful visuals and soothing music.
Ultimately, the fundamental breakdown of communication between healthcare provider and patient is a critical problem in the healthcare industry, particularly for low-literacy communities. By helping a patient better understand their personal role in their recovery journey, we can help improve their outcomes. Medical and scientific animations can be the key to making that happen.