Smaller companies, notably greener ones, tend to have a difficult time competing against bigger companies that have been in the biotech and health fields for longer. This niche field has a lot of competition, but your startup can still compete with some of the biggest companies out there by using content marketing strategies. Here are… More
Showcasing the value proposition of a medical device is content-heavy, but it’s easier with video content. Here is the value of using animation in medical device marketing.
An animated explainer video helps investors understand hard-to-explain products and services. Find out why you need animated explainer videos in your pitch.
Animation of drug mechanism of action boosts brand image and awareness. Here’s why MOA videos should be part of your pharma marketing strategy.
People working in medical marketing know audiences prefer information-dense content. Here are a few video animation styles every marketer needs to know about.
You have a revolutionary new device and want to sing its praises to the world, but how do you convey the merits of your product effectively? Marketing a new medical device isn’t an easy feat, but by using these five tips for a successful medical device marketing strategy, you can create a campaign that showcases… More
Biotechnology is a fast-growing industry, but many biotech companies struggle to convey their research and technology effectively to their audience. If you’re having trouble attracting investors or buyers, learn how biotech companies can capture attention with video marketing and boost their reach, brand awareness, and sales. Grow Your Reach Did you know that pages with… More
Since the start of the pandemic, the pharma industry has grown rapidly and in unprecedented ways to meet consumers’ changing needs. Virtual has become the new status quo in a world where people spend more time online than ever. This continues in 2022, according to the year’s top pharmaceuticals marketing trends. If you’re planning a… More
A medical animation can help you convey an idea or showcase a product in a way that’s engaging and easy for viewers to understand. But if you want your animation to be high-quality, eye-catching, and informative, choosing the right medical animator is key. If you’re wondering what to look for when choosing a medical animator… More
When trying to decide whether to use scientific video, a lot of my clients look to the competition. If theirs is the only brand without a mechanism of action video to describe their science, they frequently decide that a scientific animation must be right for them, too. But is that really true? The easy answer:… More
So you decided to have a pharmaceutical animation or other scientific animation produced by a high-end biomedical 3D animation company. You committed tens or even hundreds of thousands of dollars to the project, depending on your vendor. You know you’ve made the right decision, but are you going to get everything out of it you… More
With the pharmaceutical landscape now saturated with scientific animation, is it still possible for animation to make a pharma branding campaign stand out? Over the last few decades, medical animation has become increasingly important to the pharma, biotech and medical device industries as a means of quickly delivering key information. Whether it’s used to educate sales personnel,… More