Pharmaceutical Animation: The Key to Marketing New Therapeutics

Pharmaceutical Animation: The Key to Marketing New Therapeutics

Article by: Nancy R. Gough, PhD, Pharmacology and Experimental Therapeutics

As a professional scientific communicator, I know firsthand how difficult it is to convey complex topics to audiences with diverse backgrounds. Additionally, the types of science that I typically read and highlight span multiple scales, from organismal to molecular, and often represent highly dynamic biological processes. So, even though a picture is worth a thousand words, often a movie or animation is far more effective. This principle applies to the biomedical industry.

The Power of Pharmaceutical Animation

Even medications with fairly simple mechanisms of action must navigate from the site of administration (often the gastrointestinal tract) into the correct cells to reach the molecular target. An effective scientific animation that can properly convey the concepts at the various scales is an incredibly valuable tool at all stages of pharmaceutical development and marketing.

The Many Uses of Pharmaceutical Animation

A masterful animation that distills the complex concepts accurately and provides engaging graphics and imagery has incredible power and utility:

  • At the early stages, such an animation can help convince venture capitalists or other investors to fund in a new therapeutic concept.
  • As the candidate medication reaches Phase II clinical trials, a clear and accurate pharmaceutical animation can help recruit collaborators, physicians, and patients to participate in the clinical trials.
  • Once the medication has received approval, pharmaceutical representatives, conference exhibits, and the company website can use the animation in marketing materials to educate and inform the clinicians who will prescribe the medication.
  • Finally, doctors can use the pharmaceutical animation with their patients to help them understand how the new medication works and provide insight into the risks and limitations that may accompany using the new medicine.

Animations are also excellent resources for the press. When researching a topic, I often visit pharmaceutical or biotechnology company websites to look for reference materials. An effective biomedical animation provides critical insight that helps me write my story.

Microverse Studios: Pharmaceutical Animation Experts

With their award-winning team of scientific and medical animators and illustrators, Microverse Studios has the expertise in scientific and medical animation and video production to take your idea and create a professional video that is ready for deployment on multiple platforms.

Nancy R. Gough, PhD

Nancy R. Gough is the Owner and CEO of BioSerendipity ( After 17 years with AAAS, Dr. Gough stepped down as the Editor of Science Signaling (a weekly multidisciplinary journal) and launched her company. She is dedicated to helping scientists communicate effectively. She has a Ph.D. in Pharmacology and Experimental Therapeutics from the University of Maryland Medical School. After graduating, she joined Johns Hopkins University, first as a postdoctoral fellow, then as a research associate, in the lab of Dr. Douglas Fambrough in the Biology Department. She performed research in cell biology, as well as taught undergraduate and graduate courses. As a former professional editor and now as owner of BioSerendipity, she has decades of experience providing training and guidance on scientific editing, scholarly publishing, and careers in science editing and writing.

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